Marketing Capabilities
Flock Customer Experience Forum 2023
The 9th of November marked our final Flock X event of the year, and in true Flock fashion it did not disappoint. Attended by organisations from small start ups, to leading FMCG’s. The event was a buzz with riveting conversation, and people making genuine business connections. Food and drinks were flowing nicely, while the expert…
Read More7 Signs Your Organization is Working in Silos
Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be the primary reason for this, the reorganization of company structures proves to be an advantageous opportunity to accommodate one of the biggest challenges in the…
Read MoreWhy marketing People & Skills is more important in 2023?
The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work to do to close the skill gaps organisations are facing. Currently, the number of skills required for a single job is increasing by 10% year…
Read MoreThe Best Remuneration Model for Your Influencer Marketing Agency
Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing with our Flock series on Influencer Marketing, previously we covered tips to consider when Choosing the Right Influencer Marketing Agency. Next in the series, we…
Read MoreUnderstanding the Three Key Factors to Agile Transformation
A recent McKinsey report cites some mouth-watering statistics relating to organisations that have achieved a successful agile transformation. Overall, these organisations saw 30% improvements in customer satisfaction and efficiency, 5 – 10 x increase in speed of decision making, and a 30%-point rise in employee engagement. But as a busy, pressured CMO fighting to balance…
Read MoreMake Noise and Win with Your Influencer Marketing Agency
Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…
Read MoreChoosing the Right Influencer Marketing Agency for You
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…
Read MoreFive Tricks to Integrate Marketing Teams
The art to integrating marketing teams perfectly, can in many ways, be likened to card shuffling. You may ask how so let’s observe the similarities. Before a magician starts a trick or a croupier begins a new game, they will shuffle the deck. One of the most recognised card shuffle is the Overhand Shuffle, where…
Read More5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation
Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using antiquated methods of agency appraisal which can present the risk of agencies being disproportionately compensated, either negatively or positively. With millions of dollars at risk…
Read MoreClient Agency Relationships: Sharing Is Caring
Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…
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