Marketing Transformation Challenge:
- Reduce the duplication of agency resource across McDonald’s U.S. Marketing Communications and align with a more integrated and digital first model.
The Solution:
- To create a bespoke agency specifically built to serve McDonald’s needs, constructed by one of McDonald’s agency holding company group partners – Omnicom, Publicis, and WPP
- Facilitated 3 alignment workshops to define the right model and a clear consolidated scope of work for the RFP
Outputs & Benefits:
- Internal alignment from Global CEO through to Marketing and Procurement to define the correct model for McDonald’s, ensuring project success
- Overall development of the RFP including collation of all documentation to be included for the Holding Companies
- Facilitation of meeting and important face-to-face briefing to Holding Companies throughout the process
- Author agency assessment grids and create evaluation reports to benchmark against
- Provide constructive, objective feedback to all participating groups
- Guide key stakeholders through the transition process and review mitigation strategies