20 Jan 2016

Creating a Consumer-Centric Marketing Approach

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Marketing Transformation Challenge:

Transform the marketing structure of newly acquired expert information security consultancy.

The Marketing Transformation Solution:

  • Flock facilitated a workshop with a practical approach to design new brand and value propositions based on customer need.
  • Proposition testing with key clients and industry stakeholders.
  • Identification of Quick Wins to deliver the new proposition.
  • Audit and restructuring of the company’s database drive efficiencies.

Outputs & Benefits:

  • A clear business structure for more prominence in the industry.
  • Clear identification of the core business values providing vital focus for the company.
  • A more consumer-centric approach to business.