Creating A Content Focused Marketing Department

The Marketing Transformation Challenge:

• To help the client become a more consumer focused, content led marketing organisation.

The Marketing Transformation Solution:

• Flock worked with the client to develop a new marketing process that put content development and campaign integration at the heart of marketing planning.
• Specified content oriented roles and responsibilities within the organisation.
• Trialled the new approach on a live campaign (Back to School) and then applied learnings to the Christmas campaign.

The Outputs & Benefits:

• Development of an integrated content strategy through the path to purchase.
• Dedicated content team create to execute the strategy saving external agency costs.
• More effective use of content – increasing consumer engagement and driving higher ROI.
• Improved communication, minimising duplication of work and saving cost.
• Increased marketing integration resulting in consumer facing content which delivers higher engagement.