Flockology: New Month, New Trends, New Flockers
Your essential monthly guide to what’s hot in the world of marketing.
Flock are speaking at FOM Global 2018
We are excited to announce our partnership with Festival of Media Global taking place on 13-15th May, Rome Cavalieri, Italy. Flock’s CEO, Simon Francis, will be at the event and leading a panel discussion on:
Where do we find creativity today? Finding the right creators, nourishing talent and leveraging new content strategies.
Flock are going to the ANA Financial Management Conference!
The Flock grows and grows!
Facebook Data Crisis: Marketers aren’t shifting Ad budget but are uneasy with the power of Facebook
Whilst marketers aren’t drawn to exclude Facebook as a marketing platform, the recent data crisis supports the concern of Facebook withholding marketing data and insight. Now, prioritisation of data sharing is being questioned with app companies seen to have the advantage. Read More.
What is the ROI of influencer marketing?
Whilst there are obvious benefits of influencer marketing, in the highly digital world, lack of measurement of the true ROI of paid social and programmatic poses a challenge for brands and marketers. However, some brands argue that pros override the cons. Read More.
Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces change
New restrictions are in place to reduce the ability of app developers gaining data and insight from Facebook, however, should this have been implemented years ago considering part of the Facebook business model is selling user data? Read more.
How to give voice to your analytics
The rise in voice assistance and smart speaker usage has elicited critical change in the consumer journey which poses both benefits and challenges to marketers, agencies and brands. Read More.
Flock can help optimise your customer journey and adapt to incorporate the challenges of voice assistance
Marketers struggle to recruit in-house media talent
As senior marketers face pressure to reduce media spend and alter media strategy, the solution of increasing in-house media recruitment poses numerous challenges. Read More.
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.
In the meantime, you can read more about our services here, or our most recent work here.
See you next month!
The Flock Team