Your essential monthly guide to what’s hot in the world of marketing
We will be at The Festival of Media LATAM!
Flock are proud to be running a lively debate on ‘Sports and Entertainment Marketing in a Digital World’ with Richard Fort from Coca Cola, at the Festival of Media LATAM. We would love to meet with you at the event so, if you would like to grab a coffee and share insights and expertise, then email our US office here.
The Flock is growing!
Over the last month, Flock have been delighted to welcome, new Senior Consultant Kieron Matthews, Consultant Suzanne Karger, Senior Executive Sarah Millest and Executive Helen Cain. Click here to read more about these marketing experts.
Digital Advertising is Facing its Ultimate Moment of Truth
Marc Pritchard, from Procter & Gamble, threatened to remove his company’s spend on digital advertising until the issues of fraud, brand safety and transparency were addressed, sparking advertisers to take control of their funds and question, is our digital advertising safe? Read more
Flock USA CEO, Maarten Albarda, sounds off on the issues in digital advertising in our blog below, looking into how both advertisers and marketers are tackling these issues. Take a look here
Are you bridging the capability gap?
Many marketers recognise the increasing shortage in skills, particularly in specialist areas however, little is being done to over come this. With the marketing world constantly developing and new skill sets being required, steps need to be taken to decrease this growing capability gap. Read more.
From Dmexco 2017, it was evident that the digital world is changing the way marketing works. Marketers must develop the skills to adapt to this change to reduce the capability gap. What else did we learn at Dmexco? Take a look here.
How Procurement can help rather than hinder innovation
The rise in digital marketing, elevates the need for specialised digital agencies however, pre-approved agency lists can hinder innovation. How do marketers and procurement overcome this? Find out more.
What happens in an internet minute?
In 60 seconds, 3.5 million google searches occur, 4.1 million videos are viewed on YouTube and $751,522 is spent online. For those able to get the strategy and timing right, the rewards are substantial. Read more here and take a minute to watch this video.
With the correct strategy, you can utilise this expansion in online traffic. Take a look at how we initiated the social media activation of a Global master brand here.
Elon Musk’s brilliant email rule at Tesla
Elon Musk, the entrepreneur behind Tesla and SpaceX, shows how unconventional ‘nano-managing’ can transform internal communication. Read more here.
Why is Marketing Operations getting more traction? The simple answer – marketing has become more complicated and we therefore must have an operations ‘clean-up’ to stay on top. Read more in our blog here.
We are looking for a US Marketing Procurement Consultant, US Senior Marketing Coordinator and US Marketing Consultant. For job descriptions and more information on the application process, head to our careers page here.
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.
See you next month!
The Flock Team