Florian is a results-driven marketer with a track record in managing and leading complex client organisations, delivering award-winning work and directing fully integrated campaigns for international clients such as Jaguar, Toyota, Audi, O2, Pernod Ricard, Nestlé.
He started his career more than 14 years ago in Frankfurt/Germany and moved to London in 2008 where he started working at Saatchi&Saatchi London, helping the agency to transform the Toyota Europe account. During his time there he was responsible for changing the agency processes to deliver a fully integrated approach by introducing digital and social into Toyota’s Pan-European marketing mix. In his role he was responsible for running pitches for launch campaigns within Saatchis European network, overseeing strategy, creative development and production – in true Germanic style, he managed to significantly increase production efficiencies for Toyota in Europe. He successfully managed Toyota’s image crisis in 2010, when Toyota was in the news for recalling over 2.3million vehicles worldwide. In his latest role he managed the relaunch of the Jaguar brand, reigniting global market growth by leading integrated campaigns. He is a passionate Eintracht Frankfurt supporter and adopted Arsenal as his surrogate team – he occasionally wonders if that was a good decision or not. In his free time he can be found jumping into muddy puddles, either with his 3 year old son or at the Regent’s Park football pitch.