What We Learned at ProcureCon 2024
We recently attended ProcureCon Marketing 2024 in LA. It was great to get an insight into the latest developments within procurement as well as the strategic role procurement plays alongside marketing.
AGENCY ECOSYSTEM REVIEWS
Flock develops and identifies new agency ecosystems, resizing and reshaping agency rosters to match the ever-changing needs of brands and consumers.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem usually very inefficient. The Flock Agency Ecosystem Review optimises the value that advertisers receive from their investment in agencies by designing a future-facing and consumer-led agency ecosystem. We’ll work with you to change your agency rosters, making them more effective efficient, ultimately delivering better work.
We assess the different combinations of agency types, to find the best agency models. From there, we’ll identify the best agencies to fit inside that model.
We always start with the consumer, the brands, and the future in mind.
Our 3D process to deliver your transformation
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem usually.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem.
Deliverables
A more effective and efficient agency ecosystem
Better and more work, for less money & time
A sustainable agency service that can be optimised over time
Flock consultants have worked in, and led, some of the world’s best agencies. Our team has also worked at some of the world’s most sophisticated advertisers, and we’ve run some of the most innovative and demanding agency ecosystem reviews for clients like Ford, McDonald’s, J&J, Dubai, Britvic, Sage, Mazda, Walmart (UK) and BAT.
Related services
Our Procurement
Case Studies
Our Thoughts
Bonnie’s hot takes: How effective marketing processes can leverage MarTech for data-driven results
Bonnie’s hot takes: How effective marketing processes can leverage MarTech for data-driven results
Flock Associates taps Cormac Loughran as Global Sales Lead
Flock Associates, the global marketing transformation and consulting firm, today announced the appointment of Cormac Loughran as Global Sales Lead.
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