
From Fragmentation to Focus: Key Takeaways from our Media Roundtable
Last week, we ran a media roundtable with some of the brightest minds in the industry, and the conversation revealed just how quickly the ground is shifting beneath us.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem usually very inefficient. The Flock Agency Ecosystem Review optimises the value that advertisers receive from their investment in agencies by designing a future-facing and consumer-led agency ecosystem. We’ll work with you to change your agency rosters, making them more effective efficient, ultimately delivering better work.
We assess the different combinations of agency types, to find the best agency models. From there, we’ll identify the best agencies to fit inside that model.
We always start with the consumer, the brands, and the future in mind.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem usually.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem.
A more effective and efficient agency ecosystem
Better and more work, for less money & time
A sustainable agency service that can be optimised over time
Flock consultants have worked in, and led, some of the world’s best agencies. Our team has also worked at some of the world’s most sophisticated advertisers, and we’ve run some of the most innovative and demanding agency ecosystem reviews for clients like Ford, McDonald’s, J&J, Dubai, Britvic, Sage, Mazda, Walmart (UK) and BAT.
Last week, we ran a media roundtable with some of the brightest minds in the industry, and the conversation revealed just how quickly the ground is shifting beneath us.
AI is taking the marketing world by storm, and here at Flock Associates, we are all about purposeful transformation linked to a strategic roadmap. We recently launched Starling AI, our own custom business account AI interface through ChatGPT. Starling AI currently has 3 customized models, each of which serve a specific purpose within our organization.
What if cost savings, once the top KPI for in-house agencies, is no longer the north star? According to the ANA, the percentage of marketers citing cost savings as the primary KPI for in-housing fell from 69% in 2018 to 62% in 2023.
Magni dicta ut hymenaeos necessitatibus, per, molestie nemo nesciunt pretium id rhoncus odit porta similique aliquam, adipisicing sociosqu integer quod?
Tincidunt nibh, posuere. Similique cubilia magnis reiciendis, id dui dolores, vehicula iste! Erat reprehenderit! Torquent amet dignissimos nullam sint voluptates?
Alternatively call: 01234 567 890