Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem usually very inefficient. The Flock Agency Ecosystem Review optimises the value that advertisers receive from their investment in agencies by designing a future-facing and consumer-led agency ecosystem. We’ll work with you to change your agency rosters, making them more effective efficient, ultimately delivering better work.
We assess the different combinations of agency types, to find the best agency models. From there, we’ll identify the best agencies to fit inside that model.
We always start with the consumer, the brands, and the future in mind.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem usually.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem.
A more effective and efficient agency ecosystem
Better and more work, for less money & time
A sustainable agency service that can be optimised over time
Flock consultants have worked in, and led, some of the world’s best agencies. Our team has also worked at some of the world’s most sophisticated advertisers, and we’ve run some of the most innovative and demanding agency ecosystem reviews for clients like Ford, McDonald’s, J&J, Dubai, Britvic, Sage, Mazda, Walmart (UK) and BAT.
Flock Principal Consultant, Bonnie Chu, hosted a webinar to delve into the reasons behind the rise of independent agencies and what this means for the future of the agency ecosystem.
If there’s one thing that unites procurement teams, marketing directors, and agency leaders, it’s a shared frustration with the archaic nature of the billable hour.
This year, Flock sponsored the Marketing Procurement iQ conference, which took place at the Kia Oval, London. The event was two days full of thought leadership from some of the best minds in the industry.
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