What are the gaps between the capabilities my marketing team has today and what they need to deliver the marketing strategy to meet the needs of consumers, customers and the business? And how do I fill those gaps?
The Flock Capability Assessment Tool provides specific and objective answers to these questions.
Our Assessment Tool is built around a competency framework that is tailored to your specific needs, with a combination of Technical and Team Competencies that capture the skills you consider most important to the effectiveness of your team. This unique approach enables assessment of deep role-specific skills e.g. Media Planning, Experiential, alongside broader ‘whole-team’ skills e.g. Integrated Marketing Communications, Performance Marketing.
The competency framework is complemented by a ‘marketing infrastructure’ assessment, examining the broader capabilities marketing teams need to get the best out their people e.g. process, technology solutions and data.
Marketers assess their ability to know, do and teach each area of competency. These assessments are compared to the assessments of their Line Manager and custom Benchmarks, to identify competence levels and gaps spanning Knowledge, through Proficiency to Mastery.
Completing an Assessment is quick and easy. With the input of you and your team we configure the tool to meet the detailed needs of your organisation, send out assessment links to your team and then compile, analyse and present actionable results to you within a matter of weeks.
Outputs of the Capability Assessment:
- Your own Marketing Competency Framework
- Individual Competency Assessments
- ‘Whole Team’ Competency Assessments
- Detailed assessment of your Marketing ‘infrastructure’
- Recommendations for prioritising gaps and how to fill them
- Guidelines for how to manage the 1-2-1 sharing of assessment outcomes