Building a Content Centric Marketing Department

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The Marketing Transformation Challenge:

To turn a direct sales marketing machine into a content centric marketing department, delivering engaging, effective activity.

The Marketing Transformation Solution:

  • Devising a new content development process.
  • Scoping content specific roles and responsibilities across the marketing structure.
  • Refining the approval process to enable agile delivery of marketing assets.

The Outputs and Benefits:

  • Integrated campaigns are starting to improve results.
  • Improved understanding of content marketing throughout the marketing organisation.
  • Increased consumer focus within the marketing team.
  • Improved integration across channels.