The Marketing Transformation Challenge:
To turn a direct sales marketing machine into a content centric marketing department, delivering engaging, effective activity.
The Marketing Transformation Solution:
- Devising a new content development process.
- Scoping content specific roles and responsibilities across the marketing structure.
- Refining the approval process to enable agile delivery of marketing assets.
The Outputs and Benefits:
- Integrated campaigns are starting to improve results.
- Improved understanding of content marketing throughout the marketing organisation.
- Increased consumer focus within the marketing team.
- Improved integration across channels.