Building a Global Marketing Ecosystem

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The Marketing Transformation Challenge:

Become a ‘Global’ marketing led organisation by creating a ‘Better than the Best’ marketing ecosystem.

The Marketing Transformation Solution:

  • Flock undertook 30 interviews with senior stakeholders to establish key issues, blocks and opportunities.
  • Flock facilitated a debrief and workshop session with the core central team and worked though 22 topics raised in the interviews with resulting clear workstreams and RASCIs.
  • Create the backbone of a transformation plan to take to global marketing community at the Global Marketing Conference

The Outputs and Benefits:

  • Clear R&Rs defined across the markets and the Global Team.
  • Key challenges turned into tangible action plans with ownership identified.
  • Integration into a wider business change program – ‘2020 Vision’
  • Content creation for Global Marketing Conference including: agenda design, internal comms, stakeholder management and engagement with Top 30 Global Marketing Leaders and debrief on the findings.

The Feedback:

  • Net Promoter Score +50 “Enjoyed it and the approach. Good challenging discussions”.