Marketing Capability Assessment

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MARKETING TRANSFORMATION CHALLENGES

  • How to ensure the marketing team have the skills required to deliver stretching growth objectives?
  • How to ensure every marketing team member has a personal development plan that meets their ambitions and ensures retention of the best talent?

THE FLOCK SOLUTION

  • Configuration of the Flock Marketing Competency Model to create a bespoke Marketing Competency Framework
  • Self and Manager Assessment of competencies through the Flock On-Line Assessment Tool
  • Analysis of competency ratings against Flock benchmarks, to identify strengths and gaps
  • Presentation of findings and recommendations to the Marketing Leadership Team, prior to them completing 1-2-1 debriefs with each Team Member, using the G.R.O.W. method

KEY OUTCOMES

  • Establishment of a new, forward looking Marketing Competency Framework forassessing and developing talent, matched to the business and growth objectives
  • Precise identification of individual and team development areas, leading to the creation of team and individual Learning & Development plans
  • Identification of the ‘marketing infrastructure’ capabilities that need further development, in order to support deployment of enhanced team skills
  • Positive feedback from the marketing team that a key area of ‘Your Voice’ (internal survey) feedback was thoroughly and swiftly addressed