The Marketing Transformation Challenge:
How do you activate and align 800 marketing colleagues from a local to globally led operational model across; a new marketing strategy, global budget, new ways of working and process, training and technology requirements?
The Marketing Transformation Solution:
- Facilitated workshop with the core CMO team to design first level organisational structure, process and ways of working to ensure a truly global and united mindset and reaffirm the position of regional and local leads in the new business landscape.
- Facilitated workshop with the Global Digital Team to agree upon organisational design and second level process as well as identifying any gaps or requirements in training, people and technology.
- Workshop in Washington DC with the CMO team to decide on the global marketing strategy and budgets
- On-boarding program defined including; train the trainer sessions, KO meetings with all colleagues, content development for digital ‘marketing handbook’ across new process, templates, ways of working, working within a global model, capability building program.
The Outputs & Benefits:
- First and second level processes aligned against the new global organisational ensuring the ‘how’ people interact is clear.
- Global on-boarding program providing practical on the ground support to instigate significant culture change.