World-Class Marketing Ways Of Working

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Marketing Transformation Challenge:

  • To enable a great European Marketing team to improve and accelerate their performance by clarifying more efficient ways of working, whilst leveraging the best of both parent company’s processes, skills, ways of doing marketing and culture.

The Solution:

  • Helped the European Marketing team to align around priority work-streams and deliverables
  • Identified stakeholder roles and decision rights across the business and agreed how to best manage and engage them
  • Clarified how the European Marketing team could work together as ‘one team’ including the identification/creation of key decision making forums

Outputs and Benefits:

  • An engaged, motivated and aligned team with improved working relationships globally, regionally and locally
  • Enhanced and evolving marketing standards of excellence