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Creating A Content Focused Marketing Department
The Marketing Transformation Challenge:
- To help the client become a more consumer focused, content led marketing organisation.
The Marketing Transformation Solution:
- Flock worked with the client to develop a new marketing process that put content development and campaign integration at the heart of marketing planning.
- Specified content oriented roles and responsibilities within the organisation.
- Trialled the new approach on a live campaign (Back to School) and then applied learnings to the Christmas campaign.
The Outputs & Benefits:
- Development of an integrated content strategy through the path to purchase.
- Dedicated content team create to execute the strategy saving external agency costs.
- More effective use of content – increasing consumer engagement and driving higher ROI.
- Improved communication, minimising duplication of work and saving cost.
- Increased marketing integration resulting in consumer facing content which delivers higher engagement.