Specifying a full marketing tech stack for eBay

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Marketing Transformation challenge

  • eBay Classifieds marketing technology stack had organically evolved, but needed a reboot for the future. Flock were engaged to make a recommendations of the best marketing technology, structures and training, and build a business case and budget to give eBay an competitive advantage.

The solution:

  • Flock’s MarTech expert spent 4 weeks full time on site with the client to build a truly tailored solution.
  • Assessment of the current tools portfolio and future needs through interviews and research.
  • Used the customer journey and expert knowledge to recommend tools for front and back office through each stage of the customer journey.
  • Met with tools suppliers under NDA to procure tailored quotes for the clients’ needs.
  • Made recommendations of tools as well as estimations of the immediate and incremental savings.

Outputs and benefits:

  • A full recommendation to the key decision makers on the business case for a new tech stack.
  • Savings estimates and a road-map for implementation of the tools.