Global Media Planning and Buying Pitch

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Marketing Transformation Challenge:

  • EY required a review of their Global Media and buying across 19 divisions and 50 markets

The Solution:

  • Ran a global pitch customer experience driven thinking, with a premium on cut-through creative and innovative solutions 
  • Identified a need for new channel planning guidelines, and central control

Outputs and Benefits:

  • New channel plan guidelines
  • Internal media structures and capabilities
  • New Media contract
  • Work streams for:
    • Connections planning framework
    • Tech
    • Local agency briefing
    • Pricing