Social Media Activation of the Global Master Brand

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The Marketing Transformation Challenge:

To double the business, harnessing the power of a new global master brand through social media & PR.

The Marketing Transformation Solution:

  • Facilitation of a workshop with all the teams who have a stake in social media to co-create the future vision, strategy, framework and priorities using the lens of the new master brand.
  • Get clarity on how the organisation should be using social channels, planning and publishing content.
  • Create a common vision and guidance which can then be communicated to the business and regions.
  • Identify ways of working and the governance / tools to support that.
  • Create an overarching plan for the launch and engagement around the master brand ‘socially’.

The Outputs and Benefits:

  • A social media charter.
  • Five core social media customer journeys delivering 25 core briefs for social media activation.
  • Seven key ideas that bring the brand to life and engage the core audiences.
  • 15 key work streams with ideas that will drive social media effectiveness and efficiency.
  • Overall attendees gave the workshop at net promoter score (NPS) of +36.