The Marketing Transformation Challenge:
To improve the effectiveness of new product launches and increase ROI and time to market. Previous product development was un-monitored, expensive, time consuming and did not always address consumer needs.
The Marketing Transformation Solution:
- The creation of a flexible ‘Go To Market’ process that caters for the broad product range.
- Development of checks and balances to ensure products developed meet customer and commercial needs.
- Adoption of financial gates to ensure all products meet a consumer need and are profitable for the organisation.
The Outputs and Benefits:
- Consistent process for product launches.
- More consumer centric approach locked into the process.
- Improved efficiency in the development process – minimising costs, improving sales.
- Shortened time to market.