Building Customer Centric Products Consistently and Profitably

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Flock Associates and Trinity College London

The Marketing Transformation Challenge:

To improve the effectiveness of new product launches and increase ROI and time to market. Previous product development was un-monitored, expensive, time consuming and did not always address consumer needs.

The Marketing Transformation Solution:

  • The creation of a flexible ‘Go To Market’ process that caters for the broad product range.
  • Development of checks and balances to ensure products developed meet customer and commercial needs.
  • Adoption of financial gates to ensure all products meet a consumer need and are profitable for the organisation.

The Outputs and Benefits:

  • Consistent process for product launches.
  • More consumer centric approach locked into the process.
  • Improved efficiency in the development process – minimising costs, improving sales.
  • Shortened time to market.