The Marketing Transformation Challenge:
To launch a new immersive production proposition for Golden Square, who create content for virtual reality displays.
Create a new brand positioning and value proposition to sell a new type of full-service production proposition. Golden Square needed to align the senior management and provide on-going counsel to help the team develop and sell new services.
The Marketing Transformation Solution:
- New brand positioning and value proposition.
- Stakeholder interviews.
- Workshop design and facilitation to gain alignment on the new brand proposition.
- Refinement and gaining sign-off at board level.
The Outputs and Benefits:
- A clearly, articulated and aligned brand and value proposition which provided purpose and helped Golden Square sell their services more effectively.
- 10/10 “Pre-reading was really useful. It was well chaired and kept things moving whilst allowing time for thought.”
- NPS 20