Building a New Brand and Content Strategy

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The Marketing Transformation Challenge:

To launch a new immersive production proposition for Golden Square, who create content for virtual reality displays.

Create a new brand positioning and value proposition to sell a new type of full-service production proposition. Golden Square needed to align the senior management and provide on-going counsel to help the team develop and sell new services.

The Marketing Transformation Solution:

  • New brand positioning and value proposition.
  • Stakeholder interviews.
  • Workshop design and facilitation to gain alignment on the new brand proposition.
  • Refinement and gaining sign-off at board level.

The Outputs and Benefits:

  • A clearly, articulated and aligned brand and value proposition which provided purpose and helped Golden Square sell their services more effectively.

The Feedback:

  • 10/10 “Pre-reading was really useful. It was well chaired and kept things moving whilst allowing time for thought.”
  • NPS 20