Marketing Transformation Challenge:
Transform the marketing structure of newly acquired expert information security consultancy.
The Marketing Transformation Solution:
- Flock facilitated a workshop with a practical approach to design new brand and value propositions based on customer need.
- Proposition testing with key clients and industry stakeholders.
- Identification of Quick Wins to deliver the new proposition.
- Audit and restructuring of the company’s database drive efficiencies.
Outputs & Benefits:
- A clear business structure for more prominence in the industry.
- Clear identification of the core business values providing vital focus for the company.
- A more consumer-centric approach to business.