Launching a New Mandarin Language School Franchise

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Marketing Transformation Challenge:

  • Launch an after-school Mandarin language school and scale the business nationally.

The Solution:

  • The creation of a brand vision.
  • Target audience development.
  • The brand proposition and the customer journey definition.
  • A go-to-market strategy and launch plan.
  • Creative brief development.

Outputs & Benefits:

  • A marketing strategy and plan for launch clearly aligned with the business objectives.
  • A creative brief guaranteeing the best possible brand ID that was optimised for the target audiences.
  • A full suite of templates and processes for the Graphene team to be able to implement the strategy and plan as efficiently as possible.

Feedback:

“I felt the organisation and structure of the workshop was great. The team were able to keep the workshop flowing and the participants engaged and talking. A lot was covered and the process was well thought out which was very professional – this reflected well on us too which was a huge bonus.”