Launching a New Mandarin Language School Franchise

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Marketing Transformation Challenge:

  • Launch an after-school Mandarin language school and scale the business nationally.

The Solution:

  • The creation of a brand vision.
  • Target audience development.
  • The brand proposition and the customer journey definition.
  • A go-to-market strategy and launch plan.
  • Creative brief development.

Outputs & Benefits:

  • A marketing strategy and plan for launch clearly aligned with the business objectives.
  • A creative brief guaranteeing the best possible brand ID that was optimised for the target audiences.
  • A full suite of templates and processes for the Graphene team to be able to implement the strategy and plan as efficiently as possible.


“I felt the organisation and structure of the workshop was great. The team were able to keep the workshop flowing and the participants engaged and talking. A lot was covered and the process was well thought out which was very professional – this reflected well on us too which was a huge bonus.”