Launching a New Luxury Homeware Brand

Share on Twitter Share on LinkedIn Share on Google+ Share on Facebook Share

The Marketing Transformation Challenge:

Lizard Orchid is a new, online retail brand targeting the higher end of the market with opulent and luxurious home ware, linen and gifts. The aim was develop the brand proposition, customer journey and implement a content strategy

The Marketing Transformation Solution:

  • Full customer journey mapping and user experience optimisation.
  • Flock planned and implemented social content calendar.
  • Assisted with SEO development.
  • Devised an affiliate and partner marketing strategy and reviewed potential partners.
  • Acted as an insourced Marketing Director, oversaw the launch campaign activity.

The Outputs and Benefits:

  • The brand Lizard Orchid launched October 2014.
  • Clear content strategy for the first three months of launch.
  • Affiliate strategy and selected partners (negotiated contracts).