The Marketing Transformation Challenge:
Lizard Orchid is a new, online retail brand targeting the higher end of the market with opulent and luxurious home ware, linen and gifts. The aim was develop the brand proposition, customer journey and implement a content strategy
The Marketing Transformation Solution:
- Full customer journey mapping and user experience optimisation.
- Flock planned and implemented social content calendar.
- Assisted with SEO development.
- Devised an affiliate and partner marketing strategy and reviewed potential partners.
- Acted as an insourced Marketing Director, oversaw the launch campaign activity.
The Outputs and Benefits:
- The brand Lizard Orchid launched October 2014.
- Clear content strategy for the first three months of launch.
- Affiliate strategy and selected partners (negotiated contracts).