Building a seamless internal process to deliver insight, creative and media solutions for clients

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Marketing Transformation Challenge

To shift from a series of disparate set of unused processes to a seamless process that works for all aspects of the business to deliver a new customer value proposition.

The Marketing Transformation Solution

  • 13 stakeholder interviews to establish why the existing process was not working
  • A one day workshop with cross functional departments to gain alignment on the overarching process framework.

Outputs & Benefits

  • A connected and aligned team on the new CVP and processes underpinning it.
  • An overarching framework and language agreed, a first for the business.
  • Level One and Two processes mapped with not only what but how the steps are executed.
  • Action plans to build out the process but also tackle the cultural and behavioural challenge to ensure that the processes stick.