Marketing Transformation Challenge
To shift from a series of disparate set of unused processes to a seamless process that works for all aspects of the business to deliver a new customer value proposition.
The Marketing Transformation Solution
- 13 stakeholder interviews to establish why the existing process was not working
- A one day workshop with cross functional departments to gain alignment on the overarching process framework.
Outputs & Benefits
- A connected and aligned team on the new CVP and processes underpinning it.
- An overarching framework and language agreed, a first for the business.
- Level One and Two processes mapped with not only what but how the steps are executed.
- Action plans to build out the process but also tackle the cultural and behavioural challenge to ensure that the processes stick.