Marketing Transformation Challenge
A brand new specialised recruitment company needed to lay the foundations of their marketing, brand and target audience to set themselves up for success and convincingly apply for seed funding.
- A one day workshop to collaboratively agree upon the marketing fundamentals for the brand The Talent Tree.
- This included a SWOT analysis of the Talent Tree Proposition and generation of strategic drivers.
- Insight into the customer profiles for both candidates and potential employers.
- A full customer journey exercise across the path to purchase and considering perfect media selection.
- Co-creation of a brand purpose, assembling ideas around brand personality, emotional and functional benefits.
- Initial thoughts on appropriate KPIs and a selection of free tools to measure them with.
Outputs & Benefits:
- Clarity around the SWOT of the business, and the key decisions left to be made.
- Detailed customer journeys to help define content creation.
- Recommendations on brand purpose, positioning and strategy.
- Strategic recommendations on customer profiling and defining a target audience.
‘Thank you very much for a fantastic workshop we enjoyed it very much and found it very useful. The balance between structure and agility was ideal.’ NPS +100