Creating a content focused marketing department

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[heading size=”h1″] Creating a content focused marketing department [/heading]

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Flock Associates Marketing Transformation

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[heading size=”h3″] The Marketing Transformation Challenge:[/heading]

To help a leading electrical retailer become a more consumer focused, content led marketing organisation.

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[heading size=”h3″]The Marketing Transformation Solution:[/heading]

Development of a new marketing process that put content development and campaign integration at the heart of marketing planning.

Specified content oriented roles and responsibilities within the organisation.

Trialled the new approach on a live campaign and then applied learnings to the Christmas campaign.

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[heading size=”h3″]The Outputs and Benefits:[/heading]

Development of an integrated content strategy through the path to purchase.

Dedicated content team create to execute the strategy saving external agency costs.

More effective use of content – increasing consumer engagement and driving higher ROI.

Improved communication, minimising duplication of work and saving cost.

Increased marketing integration resulting in consumer facing content which delivers higher engagement.

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