[heading size=”h1″] Creating a content focused marketing department [/heading]
[heading size=”h3″] The Marketing Transformation Challenge:[/heading]
To help a leading electrical retailer become a more consumer focused, content led marketing organisation.
[heading size=”h3″]The Marketing Transformation Solution:[/heading]
Development of a new marketing process that put content development and campaign integration at the heart of marketing planning.
Specified content oriented roles and responsibilities within the organisation.
Trialled the new approach on a live campaign and then applied learnings to the Christmas campaign.
[heading size=”h3″]The Outputs and Benefits:[/heading]
Development of an integrated content strategy through the path to purchase.
Dedicated content team create to execute the strategy saving external agency costs.
More effective use of content – increasing consumer engagement and driving higher ROI.
Improved communication, minimising duplication of work and saving cost.
Increased marketing integration resulting in consumer facing content which delivers higher engagement.