LA Motorshow 2016 Trends

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2016 was the foundation of AutoMobility LA™, the industry’s first trade show where the technology and automotive industries meet to discuss the most important themes regarding the future of transportation. It provides a platform for the big players in the auto industry to unveil brand new products strategies to the world’s media.

It’s the perfect place to spot the hottest trends and here are our top picks…

jag-i-pace

The Jaguar I-Pace makes a very convincing argument for the title of best concept of the show. The I-Pace features a sport potent 395-hp electric powertrain. It’s Jaguar’s first step into the electric segment, and while it’s certainly not going to be everyone’s cup of tea, it’s worth trying it out to see if it suits your taste.

High-tech electric, family 5-seater, part sports car part utility vehicle, Jaguar got the perfect, mix with the I-Pace, ready for production planned in 2018. Exciting times ahead.

toyota-chr

Toyota, has taken a different strategic approach at this year’s LA Autoshow. The C-HR is the brand’s first foray into the compact CUV segment. C-HR stands for Coupe High Rider and will be ready for purchase in 2018.

The Toyota C-HR will be powered by a 2.0-litre direct injection inline four-cylinder producing about 144 hp. Style, Versatility and Performance.

alfa

Another new release that hit the headlines was the Stelvio, Alfa Romeo’s first SUV. ‘We’re on track to have eight products out by 2022 – that is our commitment to relaunching Alfa Romeo as a premium brand,’ says Reig Bigland, Head of Alfa Romeo and Maserati since May this year.

lexus-flock

Lexus Spices Up LA Auto Show With Sriracha IS Concept

This year Lexus has simply decided to experiment with the new Sriracha IS Concept. It’s a project collaboration between the premium car maker Lexus partnering with Huy Fond Foods’ signature sauce and as far as we’re aware, the first collaboration between food and cars…

So there’s our round up of the latest trends to emerge from the LA Autoshow. If you have a new product, brand strategy or design and need some advice on how to market it effectively, we’d love to chat. Just get in touch with simon.francis@flock-associates.com

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