December Flockology: Are you up to date on the latest marketing trends?

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Your essential monthly guide to what’s hot in the world of marketing

Merry Christmas from Flock!

November has drawn to a close, the temperature has suddenly dropped and Regent Street is glowing with beautiful lights which can only mean…Christmas is coming! We want to say a very MERRY CHRISTMAS to all of our Flock friends, we hope you have a joyful and restful Christmas.


Christmas 2017 ads: All the Best so far…

Christmas adverts have begun to dominate our TV screen and social media feeds. Behind the scenes, marketers journeys started months ago, and the mad rush of retail never makes for plain sailing. Did the hard work pay off? Take a look at the ads here and also check out some views on this years top ads here

How can you optimise your Christmas trade? Click here to see how we have helped our clients at the most important and festive time of year.


Concerned about digital skills gaps?

Research conducted by the World Federation of Advertisers (WFA) has highlighted concerns of multinational organisations regarding the lack of digitally skilled talent. This gap can largely be attributed to shifts in the marketing landscape throwing up the need for skills relating to newer disciplines. Find out more here

This Summer, Flock carried out a survey to identify what global marketers deemed the most important issues to address in order to achieve effective marketing. Respondents ranged from CMO’s to individuals working in Procurement, and we discovered that capabilities ranked in the top two. Click here to read more.

Agency fees are being squeezed, but profit margins are growing –  Is this sustainable?
The Top 50 advertising agencies have reported that fee income for agencies has reduced by 0.25% compared to previous years’ results. In order to compete, agencies are having to offer hefty discounts which is clearly unsustainable in the long run. What does the future hold? Read more here

The risk of chasing short term financial gains is slowly playing out across the advertising sector. The tables are turning, and agencies embroiled in price competition are losing out. Click to find out what Flock have to make of the situation.


How do you encourage integration across global markets?
5 months into the job, Global Social Media Director Dana Strokovsky has been ensuring that the McDonald’s strategy is reflected across the globe. The complexity is difficult to get your head around – how do you make the US team care about what the Italian team are doing? Find out how here

Marketers struggle to promote integration even nationally, and the prospect of gaining strategic alignment globally is daunting. Click to find out how Flock was able to build competitive advantage for a brand through integration.


Are best-in-class processes the key to successful Marketing Operations?

The importance and worth bestowed upon the Marketing Operations function is growing. If approached correctly, and with a forward thinking mindset, Marketing Ops can deliver excellent value to the C-suite. But what does this approach look like? Read more here


Are you GDPR compliant?

The new General Data Protection Regulation (GDPR) principles comes into force from the 25th May 2018, which will affect the processing and holding of personal data. Flock is committed to complying with GDPR and has started to implement the changes now.

GDPR has six principles;

Processed lawfully, fairly and in a transparent manner.
Collected for specified, explicit and legitimate purposes.
Adequate, relevant and limited to what is necessary.
Accurate and, where necessary, kept up to date.
Retained only for as long as necessary.
Processed in an appropriate manner to maintain integrity & confidentiality.

Due to these changes, you will need to ‘opt in’ to receive communication from us after this date. We aim to keep all our content relevant and useful to you and will only send material we think you may be interested in reading, or to update you with any Flock news.

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See our privacy policy for more information on how we use your data.

 


We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can read more about our services here, or our most recent work here

See you next month!

The Flock Team

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