Flockology: Should you keep all of your MarTech eggs in one Agency Basket?

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Flockology

Your essential monthly guide to the latest insights and trends in the world of marketing

Should you keep all of your MarTech eggs in one Agency Basket…

Agencies are starting to provide more and more marketing technology, but as this MarTech is only available to their clients, unlike independent vendors, agencies are likely to invest less money and time in their technological offering. How can you know that the agency’s tech is for you, when they have a vested interest in locking you in?  They may have amazing IP linked to their managed service and it could be that changing to an independent tech makes operations harder.  You need to focus on what you want from your technology and then navigate the 6,500+ MarTech options to make the right choice. Read More.

5 things to consider when deciding if your agency should be your MarTech provider 


Global MarTech budgets are growing rapidly
Brands and agencies are greatly increasing the budgets they allocate for marketing technology and almost a quarter of total budgets are now dedicated to this area according to a new study by WARC and Moore Stephens. Read more.

Campaign50: Countdown of the 50 most effective celebrity campaigns
What are the top 50 best celebrity ads of all time? Campaign draw up a definitive list of the most effective use of celebrities in UK ads of all time. Here are numbers 29 to 20. Read more.

CMOs: How AI is enhancing advertising innovation
Marketers are using AI to help build consumer experiences every day. Natural language processing is providing the backbone for customer service chatbots and machine learning is aiding product development from forecasting the effect of cancer drugs to editing Hollywood movies. Read more.

ProcureCon USA – Sponsored by Flock Associates
12th – 14th November 2018
Flock will be running a workshop on: ‘Ensuring you have the optimal agency contracts in place for current and future requirements: How to structure the agency contract to achieve the transparency you need’


AnA Masters of Marketing Week                                                                            
24th – 27th October 2018
We will also be attending ANA Masters of Marketing Week. If you are going as well, get in touch!
Contact Julie Marshall at julie.marshall@flock-associates.com if you are planning to attend any of the events, we’d love to buy you a coffee and share expertise.

We are looking for a Marketing Procurement Consultant and a Marketing Data Analyst to join the Flock. Could this be your next role?  Visit our careers page here for further information.


We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can read more about our services here, or our most recent work here.

See you next month!

The Flock Team

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