October Flockology: Are you up to date on the latest marketing trends?

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Flockology

Your essential monthly guide to what’s hot in the world of marketing


Welcome to the October edition of Flockology, where we’re bringing you the hottest stories and must-reads from the past month. If you’d like to chat about these stories further, or share additional insights, please do get in touch


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The Role of a CMO in the New Media Landscape
Flock Associates CEOs Simon Francis and Maarten Albarda will be hosting a live webinar on the role of the CMO on 18 November at 12PM EST (5PM GMT). We’d love for you to join us in this hour of knowledge sharing, discussion, and Q&A! More information and RSVP here

Finding the right voice for your brand
How can you ensure you’re taking the greatest advantage of mobile apps? MarketingWeek speaks to some of the top influencers on Snapchat on how to build credible partnerships on the platform. Read more here

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How can Marketers truly benefit from Snapchat?
Check out one of our latest blogs on how to fully utilise Snapchat and gain full consumer engagement. See the top tips here

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Morale at agencies is at an all time low – what this means for Marketers
A recent study conducted by Campaign US reported that 47% of industry employees rated their moral as ‘low.’ How can you ensure your agency relationships are good, and your team is happy?After reading the report, Flock USA CEO Maarten Albarda has written out a few points on how to create, and keep great client-agency relationships. Check out the top tips on our blog here

Adjusting your brand to your consumers
In a world where consumer behaviours are constantly and dramatically changing, it’s important to ensure that your brand is moving with the customer. Chief Brand Officer at P&G, Marc Pritchard, discusses how he has helped P&G transition here


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Twitter’s desperate attempt to rescue their brand and business model
Interactive advertising and high quality live video are a part of Twitter’s attempt to allow brands to engage more on the platform. Read more about Twitter’s developments here

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Are you taking advantage of the digital world?
Flock has helped many other companies take advantage of the latest trends, and set their businesses up for success – see how we do it here

Marketing New Thinking Awards – The Winners Gallery
Campaign, in partnership with Sky Media, are honouring brands who have stayed on top of the fast-changing business environment. See a few of our favourites below..

Hosteling with Chris Eubank
Hostelworld has challenged the stereotypes of hostels in their new campaign by resurfacing a failed TV pitch from I’m Alan Partridge. The video received a total reach of 33 million after it’s release on Twitter.
Pot Noodle for the go-getters
After research showed that Pot Noodle was enjoyed because of the speed and convenience for their busy (not lazy) lifestyle, Lucky Generals released their new campaign, for those chasing their dreams.


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Are you looking for a fun and challenging work environment? We’re hiring!
We are looking for a Director of Operations and New Business Development Manager for out London office. See these jobs, and others on our Careers page here

We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can see more about our services here, or our most recent work here

See you next month!

The Flock Team

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