Competency Framework


Are you struggling to work out what skills you and your colleagues need to meet the marketing challenges of 2020 and beyond? If so, the Flock Competency Framework could be a great solution for you!

Working with our clients and our in-house experts, we have developed a competency model framework, encompassing all the skills a future-facing marketing team needs to produce exceptional work.

Of course, no model can be directly ‘lifted and shifted’ — customisation and configuration is required. We achieve this, by working closely with the Senior Marketing and HR teams, always informed by interviews and working sessions with representative members of the marketing team.

Our intervention can be short and sweet (typically 4-6 weeks) and at the end of the process, you’ll have a future-proofed competency framework, describing all the skills your marketing team need to drive growth into the mid-2020s.

Our 3D process to deliver your transformation

Define Blue Transparent PNG resized

Working sessions and a potential workshop to understand the skills that exist in the marketing team today and the skills that will be critical to future growth.

Decide Blue Transparent PNG resized

Collaborative working to identify which skills are required for each role, both at a specialist level (technical skills) and at a whole team level (core skills).

Do Blue Transparent PNG resized

Authoring and fine-tuning of the descriptions for each skill area, and a session to brief the marketing team on what the new framework means for them (clarity, focus and aspiration) and how to get the most from it.

The Competency Framework is directly linked to our Capability Assessment service – the former fuels the latter. Having a clear and embedded Competency Framework is a great step towards developing a comprehensive capability building approach for your marketing team.


A comprehensive competency framework, describing the skills required for each role and the levels of those skills required at each level of seniority

Related services

Marketing Capability Assessment

We assess marketers using a role-specific marketing skills assessment framework (configured and customised as required) and the Flock Capability Assessment Tool to identify gaps.

Find out more about Marketing Capability Assessment

Marketing Recruitment

We can hire the best senior marketers via our strategic partnership with Grace Blue – who set the standard in Executive Search in the media, marketing, and communication sector.

Find out more about Marketing Recruitment

Marketing Organisational Design

Recommend the Organisational Design (marketing team structure) that best fits the business culture and processes. Provide the governance necessary to set-up e.g. job descriptions, RACIs, team rhythms and routines.

Find out more about Marketing Organisational Design

Marketing Learning & Development

Flock create marketing learning & development strategies and plans for marketing, including a variety of proprietary learning solutions for creativity, production etc.

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Capability Assessment Tool

What are the gaps between the capabilities my marketing team has today and what they need to deliver the marketing strategy to meet the needs of consumers, customers and the business? And how do I fill those gaps?

Find out more about Marketing Learning & Development

Our Capability Case Studies