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Learning & Development

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The Flock Learning & Development service is right at the sharp end of our capability building activities, enabling marketers to build the skills they need to be brilliant in their roles.

Flock provides formal training solutions in a wide range of areas, reflecting the depth and breadth of our team’s skills and experience. Topics for recent training programmes and workshops the Flock team have designed, created and delivered include Creative Production, the end-to-end Operational Marketing Process and Digital Media Buying.

Flock also partners with a large number of training providers to deliver off-the-shelf or bespoke Learning & Development solutions, designed to meet a wide range of needs.

We are passionate about the idea of mixed learning, with only 10% of all learning built around classroom training, with the remainder a combination of mentoring, role-modelling and on-the-job development. We work with our customers to build and embed a structured approach to the informal (and arguably most important) aspects of Learning & Development, so that skills can be effectively developed, consistently and at scale.

Our 3D process to deliver your transformation

Define Blue Transparent PNG resized

We work with our customers to identify Learning & Development needs. This is frequently done in conjunction with our Capabilities Assessment and leads to a clear statement of what skills need to be developed and to what level.

Decide Blue Transparent PNG resized

Together with you we decide on the details of the Learning & Development solutions. This can include the briefs to training partners as well as the structure for the ‘informal’ elements of Learning & Development.

Do Blue Transparent PNG resized

Formal training is delivered by Flock and our partners, informal Learning & Development is delivered by our clients with our support and progress is evaluated, potentially through the deployment of our Capability Assessment Tool.

From time to time we work with clients on their in-house marketing academies, building and refining content, assessing and revising the curriculum and delivering specific modules.

Deliverables

  • A detailed Learning & Development plan, describing the development requirements for the marketing team and the L&D solutions required to meet them
  • Briefs for providers (including Flock) of the formal Learning & Development solutions and descriptions of how the informal Learning & Development solutions will be structure
  • Formal training programmes, for those areas within the Flock teams range of experience and skill e.g. strategy, operations, content development, media planning and buying, procurement

Related services

Marketing Capability Assessment

We assess marketers using a role-specific marketing skills assessment framework (configured and customised as required) and the Flock Capability Assessment Tool to identify gaps.

Find out more about Marketing Capability Assessment

Marketing Recruitment

We can hire the best senior marketers via our strategic partnership with Grace Blue – who set the standard in Executive Search in the media, marketing, and communication sector.

Find out more about Marketing Recruitment

Marketing Organisational Design

Recommend the Organisational Design (marketing team structure) that best fits the business culture and processes. Provide the governance necessary to set-up e.g. job descriptions, RACIs, team rhythms and routines.

Find out more about Marketing Organisational Design

Marketing Competency Framework

We define the knowledge, skills, and attributes needed for marketing people within an organisation.  For example a Digital Competence Framework.

Find out more about Marketing Competency Framework

Capability Assessment Tool

What are the gaps between the capabilities my marketing team has today and what they need to deliver the marketing strategy to meet the needs of consumers, customers and the business? And how do I fill those gaps?

Find out more about Marketing Learning & Development

Our Capability Case Studies