corner-left

KPI Framework

corner-right

Flock helps align a set of internal and external KPIs to ensure that marketing operations are effective, but more importantly, can optimise to improve. This service helps companies efficiently report and collect analytics.

The KPI setting process is critical to setting the framework for the upcoming marketing year to run a more effective marketing process. It should act as the thread that connects marketing performance to the other key stakeholders in the operation. By analysing your performance against the defined KPIs, you can easily assess what is and isn’t working and adjust your activation plans to optimise your campaigns accordingly.

Deliverables

Flock will work with you to:

  • Develop an aligned KPI framework
  • Identify and optimise key metrics to measure success
  • Specify KPIs for agency partner remuneration
  • Drive alignment with key internal stakeholders
  • Asses and optimise your set of analytic tools, dashboards and other relevant technology

Customer experience: Measurement Framework Example

Related services

Process Optimisation & Implementation

The best marketing teams succeed with strong marketing management processes. A defined order of operations for marketing delivery, they’re essential for getting work right the first time, every time.

Find out more about Process Optimisation & Implementation

Marketing Integration

Integration of multiple channels and campaigns to ensure marketing operations controls and measures all channels in one place.

Find out more about Marketing Integration

Marketing Workflow Technology Management

Integration of multiple channels and campaigns to ensure marketing operations controls and measures all channels in one place.

Find out more about Marketing Workflow Technology Management

Our Operations Case Studies