corner-left

Workflow Technology Management

corner-right

Designing bespoke technology solutions to efficiently power marketing operations.

Over the last 5 years, the number of marketing technologies available in the marketplace has multiplied by more than 20 to well over nearly 4000 players — naturally, the space has become fragmented and complex, yet technology now plays a central role in helping to achieve your marketing operations.

Flock will help navigate you through this complex landscape and work with you to ensure the technology you use will fit into your broader operating model, making sure that the people and process work with technology in the right ways to deliver the business outcomes you need.

Deliverables

Through conducting stakeholder interviews and assessing your data and information, Flock will:

  • Ascertain the current state of your MarTech stack
  • Audit of current tech supplier contracts and rate cards
  • Align staff with new processes and advise on technology gaps
  • Compare your processes to best practice, industry benchmarks and the future of tech in your space
  • Support you in the creation and delivery of a technology road-map that supports your business needs
  • Find the right tech supplier through an RFP process
  • Implementation support for new technology solutions

Related services

Marketing Process Design

The best marketing teams succeed with strong marketing management processes. A defined order of operations for marketing delivery, they’re essential for getting work right the first time, every time.

Find out more about Marketing Process Design

Marketing KPIs

Flock help align a set of internal and external KPI’s to ensure that marketing operations are effective, but more importantly can optimise to improve. The service helps companies efficiently report and do analytics.

Find out more about Marketing KPIs

Marketing Operations Transition

Ensuring adequate and successful transition of any new ways of working to ensure that ALL members are aware of the roles and responsibilities and are able to practically apply.

Find out more about Marketing Operations Transition

Marketing Operations Integration

Integration of multiple channels and campaigns to ensure marketing operations controls and measures all channels in one place.

Find out more about Marketing Operations Integration

Our Operations Case Studies