ProcureCon Marketing Procurement Conference is upon us once more and there are plenty of attention-grabbing topics up for discussion, particularly Integrated Marketing Procurement, an area missing from the agenda last year.
With marketing procurement teams becoming more progressive and integrated, planning to restructure, aligning marketing departments and setting the right KPIs seem to be the current pain points for maintaining harmonious relationships between procurement and marketing departments.
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It’s our point of view that we’re entering a third phase of marketing procurement where the development of integrated systems and technologies will reap the biggest rewards for those marketing procurement professionals smart enough to create them.
Procurement has come into the spotlight over the past few years as new additions to strategic leadership within businesses. The ability to recapture spending in indirect categories has gained the attention of the C-suite, and allowed procurement to continue an expansion of influence that in some cases has come to account for upwards of 80% of the total addressable indirect spending of their organizations (ProcureCon 2016).
As procurement solidifies its position in mature companies, they are creating a framework of excellence that others seek to replicate, setting the stage for an era where the CPO heads up a consultative and highly influential business unit that has sway over macro business strategy. In 2016, the path is clear for procurement groups to continue their value creating missions and further develop a plan that can maximize the long-term efficiency of their organizations.
With our experienced consultants and their rich experience of procurement and purchasing, Flock can help you consolidate and control spend, build actual and perceived value around the procurement department, supplier management and influence a broader range of speciality categories.
Get in touch here to find out more.