Big Creative Integrated Marketing Ideas – Flock Forum

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Flock Forums are exclusive invitation-only events comprising integrated marketing’s finest brains, brought together to discuss a marketing integration issue.

On 15th May the Flock Forum met at the opulent Bloomsbury House to discuss: Integrated Creative Ideas: Secrets, Tips & Cheats. The Flock Forum was held in association with Spotify.

The fantastic four panellists were:

You can see a video interview with each of our panellists by clicking on their picture.

    • Chris Maples – Spotify
    • Alexandra Dimiziani – Coca Cola
    • Caitlin Ryan – Karmarama
    • Mark De-Lisser – Vocal Coach & ACM Gospel Choir

The panellists all talked about a big integrated idea they had been involved in, with topics ranging from the personalisation of the iconic Coca Cola bottle, to singing slave songs whilst sleep deprived, Cobra Beer’s smooth living, and on to what appears in Idris Elba’s contracts to give him creative freedom over his projects!

Click on the video to see highlights from the debate.  
The audience participated fully in the debate, but also had a co-creativity exercise to complete: each person had to integrate their own creative design to personalise a Flock bird house. It was great to see everyone follow a creative idea started by someone else, and add value to it.

Click on any of the photographs to see more pictures of the event on our Pinterest page.
Lastly, everyone was somewhat stunned as Flock sprung a surprise on the audience. We formed 85 marketing individuals into a three part, beautifully integrated and arranged choir, in just twenty minutes, to sing “Happy” by Pharrell. Mark De-Lisser led the choir and even got everyone to bust some moves for the chorus! The smiles on everyone’s faces told the whole story. The evening continued with great food, wine, and great music from Spotify, before moving on to the local wine bar…but that is another story…

If you would like to know more about how Flock can help facilitate the creation and delivery of big integrated creative marketing ideas, click here for more details.

The event would not have been possible without the help and support of Flock’s friends, many thanks from all us, to all of you:

Spotify (our official sponsors for the evening)

The Operators (who have created the videos) 

Sandstorm (who took the photographs) 

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