Brand Development


Flock will support you in developing your brand proposition, values, vision, behaviors and positioning to ensure your brand is fit for the future.

We have a highly collaborative, evidence-based methodology which will provide tangible results.


1. A Set Of Clear Values

Values guide the perspective of the organisation as well as its actions. Writing a set of commonly held values can help an organisation define its culture and beliefs. When members of the organisation subscribe to a common set of values, the organisation appears united when it deals with various issues.

2. A Value Proposition

A value proposition is a promise of value to be delivered. It's the primary reason a prospect should buy from you. Explains how your product solves customers' problems or improves their situation. Above all, it tells the ideal customer why they should buy from you and not from the competition.

3. A Set Of Personalities

Personality represents our patterns of thinking & feeling (with no judgement involved), whereas values represent what we believe to be right. They are deeply-held principles that guide our choices and influence our emotions.

4. Brand Vision

A simple articulation of where the business is heading — a ‘North Star’ for everyone to focus on and strive towards. By having a clear vision, you’re able to identify what is required to deliver it.

5. Internal Roll Out Plan

A plan that sets how what, who, when and why the words on paper are rolled out through an organisation. This is much more than an internal comms plan — it’s about how can you activate your brand to ensure that the entire organisation is behind you.

Having a strong brand positioning is so much more than a logo or a strapline. A clear proposi-tion can and should affect multiple aspects of business.


"So four of us on the board were in the weekend long email discussion about a spat we've got into with a major company. Our CEO emailed to suggest we 'use the values framework to decide on an approach' So we did. And we acted with 'integrity'."

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