Flock Forum – Integrated Creative Ideas: Secrets, Tips & Cheats – In Association with Spotify

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Thursday May 15th, 2014

6pm – 9pm 

We all know that brilliant integrated creative ideas, sell. So it stands to reason that every client should have a big integrated idea at the heart of every campaign, does it not? So why are there so few genuinely integrated big ideas?

Below you can see short biographies of our speakers whom will give you the secrets, tips and cheats for how to build the best integrated creative ideas. Fourth speaker will be announced shortly – watch this space.

Venue: the Bloomsbury House (click HERE for directions)

This event is by invitation only, however if you wish to register your interest contact us HERE.


Chris Maples

VP, Europe – Spotify

Chris joined Spotify in 2011 and has recently become VP of Europe, for Spotify. In this expanded role he is responsible for helping to shape the Spotify business across many areas; Partnerships, Marketing, Label relationships as well as having responsibility for all ad revenues.

Prior to Spotify Chris was Commercial Director of Microsoft Advertising where he was responsible for all display, network, search ad serving and analytics business in the UK.

Chris started his career staring out over the hanger lane gyratory system – working for the first ever ITV sales house T.S.M.S. After such an illustrious start, he went on to join Channel 4 as part of the launch team when the channel became commercially independent in 1993. He has also held sales roles in non-terrestrial TV (Flextech Television), radio (Emap Advertising) and outdoor advertising (Maiden/Titan outdoor).

Chris is reputedly the tallest man in media (unofficial).

Spotify Website


Caitlin Ryan

Group Executive Creative Director at Karmarama

Originally from Australia, she became ECD of Proximity London in 2001. Under her Creative Directorship the agency won over 200 international and national awards and was one of the first to transition into a digital agency, creating work for P&G, VW, SHELL, J&J, Lloyds, Aviva, TV Licensing, Mondelez, Royal Mail, Orange, Mars, Capital One and RNLI.

In 2013 she joined Karmarama to become the Group Executive Creative Director. As one of the only ECD’s in the UK from a direct rather than a traditional background, her perspective on the work is unique.

The agency mantra of ‘Do the right thing’ is the perfect platform for creating the type of work that Caitlin is passionate about – ideas that start with consumers’ lives not a media channel, connected in seamless integration.

Before joining Karmarama, where there is a policy of not entering creative awards, she sat on or was foreman for juries at Cannes, D&AD, Creative Circle, DMA’s and Campaign Bigs. She is a member of WACL and speaks regularly on behalf of the industry, particularly on the subject of helping more women stay and thrive in in the creative industries.

She also owns three of London’s most popular independent café’s: Lantana, Salvation Jane and Ruby Dock.

Karmarama Website 


Mark De-Lisser 

Vocal Coach, currently for BBC1’s The Voice, Arranger, Choir Leader, and Producer

Mark Studied Vocal Music at the Colchester Institute where he would regularly put together singing groups and take part in singing competitions and regularly sang with a Soul, Jazz/Funk band. He also formed a gospel choir in his spare time and after leaving Colchester auditioned for a place on the MA in Voice Studies at the Central School of Speech and Drama. After a year of intense study Mark graduated in 2001.

He then took up various positions at educational institutions across the UK. Westminster University, The BRIT School and The Academy of Contemporary Music and ran multiple masterclasses for Kingston University and The British Voice Association.

In 2003, Mark formed the Singology Gospel Choir, a community choir based in London which has since grown in number across London.

In 2005 he started the ACM Gospel Choir who went on to the semi-finals of BBC1’s Last Choir Standing in 2008. And lately Mark can be seen on The Voice UK (BBC1) working as a voice coach on the show, from open auditions to TV.

Mark De-Lisser’s Website


Alexandra Dimiziani 

Director, Content Excellence for Northwest Europe and Nordics at The Coca-Cola Company


For the past four years, Alexandra has been the Director of Content and Creative Excellence across The Coca-Cola Company portfolio in the 11 markets comprising Northwest Europe and the Nordics (NWEN).

In this role, she and her teams have been responsible for media-agnostic creative strategy, advertising, interactive marketing, design and integration with other disciplines such as brand PR, experiential marketing and sampling, and shopper marketing, to name a few. In sum, she has been herding cats.

Prior to joining the Company’s NWEN Business Unit, Alexandra was Global Creative Director for the stills and new products portfolios, as well as the Company’s social purpose platform, out of HQ in Atlanta.

Despite a long-standing relationship with Coca-Cola, Alex has enjoyed a promiscuous professional past, leaping, for example, from luxury brand advertising in NYC with the likes of Ralph Lauren to marketing condoms (and other public health products and services) with an NGO in Rwanda and Burundi. She has been a brand strategist, a marketing director, a strategic planner, a ‘suit’, a writer, a lecturer and a ‘professional’ back-packer.

Alexandra holds a Bachelor of Science in Business Administration, with a concentration in Marketing, and a Masters degree in Investigative Journalism.

The Coca-Cola Company Website


This event is by invitation only, however if you wish to register your interest please contact us HERE.



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