Marketing Strategy


We have developed multiple strategies for major brands including marketing, digital, transformation, transition and brand.

A clear strategy is at the heart of any form of transformation. Flock can help you deliver a clear and coherent strategy across four core areas.



Deliverables are defined at the start of every project, but typically they would include:


From > to State

Identification of where you are now , and where you want to get in to.


Barrier identification

Identification of barriers to achieving a new state.


Strategic Priorities

Identification of key projects that will deliver against the strategy.


Strategic framework

Framework that ensures that everyone knows the strategic guardrails.



People and teams leave with clear next steps and a roadmap for delivery.

"Put simply we couldn't see the wood for the trees. We were doing a little bit of this, a little bit of that, focusing on all the wrong initiatives and inevitably wasting budget and duplicating effort. Flock helped us to get together to define a much more thought out strategy which we are now delivering against."

Related services

Brand Development

Flock will support you in developing your brand proposition, values, vision, behaviors and positioning to ensure you are a brand fit for the future.

Find out more about Brand Development

Team Alignment

We have helped major brands ensure that the marketing department is aligned and clear on their role and purpose in the marketing agenda. Also, often used to align agencies and brands behind one strategy.

Find out more about Team Alignment

Marketing Workshops

We have run over 100 workshops for major brands all over the world achieving an average NPS score of +47. Our workshops are highly interactive and an excellent tool for stakeholder management.

Find out more about Marketing Workshops

Our Strategy Case Studies