Our Speakers – Flock Forum: The Great Integration Debate

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Thursday November 14th, 2013
5.30pm – 9.30pm

On the 14th November 2013 at the Leica Studio in Mayfair – 27 Bruton Place, London, Flock Associates will be holding a special exclusive event. Please find the biographies of our four speakers below. For information about how to join this exclusive event contact us here.

NIKKI MENDONÇA:

Nikki Mendonca

President OMD EMEA. In charge of the product, people and performance of one of Europe’s most dynamic media agencies that invests $17.1bn of their clients’ funds via 60 offices in 56 countries. OMD represents the interests of clients like Vodafone, Renault/Nissan, McDonalds, and PepsiCo.

Prior to OMD Nikki ran the strategic marketing division of Capital Radio, responsible for the marketing of 19 stations across the UK. Prior to that Nikki worked in one of the last full-service agencies Leo Burnett looking after clients like P&G.

Nikki has the challenges of integrating planning and buying, digital and traditional, data and creativity, 60 offices, and also integrating with her counterparts in Americas and Asia, plus the rest of Omnicom. As Publicis and Omnicom come together Nikki will face new integration challenges, but will take them all in her stride with her ebullient character, steely resolve, and incredible work ethic.

NICK ALLEN

Nick Allen

Nick spent 15 years at Shell, where he rose to ultimately lead a portfolio of accountabilities in the Downstream Strategy & Portfolio team as VP CO2, Policy/Advocacy and Management Consultancy.

In his Shell career he worked across a diverse range of businesses and geographies.  He led the global development, roll out and management of Shell’s differentiated fuels business – V-Power and Shell FuelSave portfolio.  In his last four years at Shell, as VP CO2, Policy/Advocacy, and Management Consultancy he drove substantial decarbonisation of the Downstream business, led the development of low carbon customer solutions, and reshaped the business’s approach to carbon regulation.  In addition, he took responsibility for Downstream’s stand-alone strategic management consultancy operation.

Nick has experienced first-hand the challenges of bringing together Global integrated client and agency teams to deliver compelling consumer solutions. He has seen some of the benefits and downsides of holding company solutions. He also has a fantastic pedigree of implementing change programs in large corporate cultures. He also bring his extensive experience of operating in the Far East, and the challenges of integrating plans in China and elsewhere.

As Nick plans the next stage of his illustrious career we’ll be able to hear his views on how the best companies integrate their marketing, and also, how they don’t.

KESTER FIELDING:

Kester Fielding

Kester is the Global Demand Procurement Director at Diageo. He is responsible for sourcing all of Diageo Marketing Services globally from media, advertising, sponsorship, digital and point of sale. The amazing Diageo brands like Johnnie Walker, Smirnoff, Guinness etc rely on Kester to help them select the best agency resources, and ensure they get great value from them.

Prior to Diageo Kester was at The Coca-Cola Company and oversaw their media management processes, agencies and product across Europe, Middle East And Africa, he also has an agency background having started his career at McCann Erickson.

Kester has seen the marketing services industry explode with a proliferation of specialisms – agencies of all types have evolved, and all fight for clients’ budgets. He has also seen the organisations he has worked for globalise; affording consolidation opportunities, but also new challenges in the Asian and African markets. He acts as a critical link between marketers, finance, and agencies and is especially well placed to help us understand the procurement imperative, and the role they have in driving marketing integration.

SHILEN PATEL:

Shilen Patel

Shilen is co-founder of Independents United, a London based innovation agency that creates, and invests in, digitally disruptive ideas. Fiercely independent, the agency is quite different from many, more traditional, agencies. For example, they recently founded Distill Ventures, the world’s first accelerator for startup spirits entrepreneurs, in partnership with Diageo. IU have worked with brands like Johnnie Walker, Asos, BBC and Vue, helping to accelerate their businesses through smart strategy, rapid product development and innovative marketing.

Prior to Independents United, Shilen was Managing Partner at Marinate, a marketing innovation consultancy. He began his career as a strategy consultant before moving into marketing with Guinness where, amongst other things, he helped to turn around a 20 year decline in the brand in Ireland.

Shilen completes our line-up of people who have made successful careers “crossing lines” of agency/client/marketing/investor. He brings his passion for good strategy and faultless execution across any medium.

This is an invitation only event, however if you wish to register your interest please contact us here.

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