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Marketing Technology Transformation

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By looking outside of your current utilisation of technology and into how your industry sector is developing, we can help you understand how new and alternative technologies can add greater value to your business.

By looking outside of your current utilisation of technology and into how your industry sector is developing, we can help you understand how new and alternative technologies can add greater value to your business.

Marketers are busy — so busy that sometimes you don’t get a chance to spend time looking at the hot and happening new technologies and see how they could transform your business.

Flock helps by taking a brief for problems to solve, discerning opportunities to capitalise upon or identifying competitors to beat. We then research the gold-standard in transformational marketing technology and data and bring it to you.

We have over 16,000 marketing, agency, tech and data contacts all over the world who we use to help source new vendors and services for our clients. Our experienced consultants sort the ‘high calibre and happening’ from the ‘hype and hope‘.

Our 3D process to deliver your transformation

Define Blue Transparent PNG resized
  • Pain-points and opportunities
  • Practical parameters
Decide Blue Transparent PNG resized
  • Screening criteria
  • Appropriate tech and data vendors
Do Blue Transparent PNG resized
  • Introduce the technology
  • Capability tender or test

Flock knows many of the world’s leading tech players, their VC owners and key talent who are bringing new ’front stage‘ consumer facing and “back-stage” digital enablement technologies and data sets to market.

We research bespoke to your requirements and our independence means we have no affiliate that would bring anything other than the best solution for your specific needs to you.

Flock also provides our reports and the benefit in a “non-tech” way, simplifying the buzz-speak and baloney into real talk. It means you can talk to us and be unafraid to ask us any question you may need to.

Deliverables

  • Screening of hundreds of companies
  • Great new tech and data solutions for your marketing pain points and opportunities
  • Simple explanation of benefits and downsides, without the jargon

Related services

Marketing Technology Optimisation 

Full review of the existing technology, audit of current and future client requirements, analysis of potential options, develop and agree bespoke client solution and then build and execute the implementation plan.

Find out more about Marketing Technology Optimisation

Marketing Technology Selection

Support in the identification of a set of appropriate technology vendors and then the rational selection of that vendor to deliver the business and functional requirements. This includes support in the negotiation process.

Find out more about Marketing Technology Selection

Marketing Technology Implementation

Establish a full project structure and governance and then provide project management through to delivery of the technology in a ‘run’ state.

Find out more about Marketing Technology Implementation

Our Technology Case Studies