Flock will help you build the most effective media strategies, working alongside your media agency and other partners. We add a critical, constructive and fresh independent view.
Flock consultants have been responsible for media at advertisers like Coca-Cola ABInBev, Reckitt Benckiser, Siemens, Verizon and Vonage. We also have huge experience running and working in some of the world’s best media agencies, including Dentsu Aegis, OMD, MindShare, Zenith, Universal and PHD. Our consultants have also worked at media auditors like Billetts and EMM; media owners like Turner, Sky, Nickelodeon and Star Asia; and run the IAB and RAB.
This 360 degree view of media strategy allows us to help you write the smartest of media briefs, review media strategies and plans, and evaluate media execution in the best possible way. We combine 500 combined years of marketing and media experience into a service that is just what you need and when you need it.
Our 3D process to deliver your transformation
- Issues and opportunities in current media strategies
- The best media strategy enhancements
- Work with media agency to deliver great media strategies
Some marketers may lack the media strategy experience to get the best from their media agency. Some media agencies may also lack experience, especially with regard to omnichannel integrated thinking, in which we specialise. It’s a sad truth that many media agency strategists do not understands brands, creativity, production, PR, CRM and shopper marketing to allow them to build truly integrated communication plans. This is where we can help; acting as a coach to client and agency to deliver the very best plans.
Crucially we are INDEPENDENT and our economics are not linked to any media solution. This means we are free to make any recommendation:
- We’ll tell you if you are spending too much, or too little
- We’ll tell you which are the right channels and weights of advertising (our remuneration is not linked to any, either directly or indirectly)
- We’ll critique insights and plans (not many agencies critique their own work!)
- Great briefs
- Great strategies
- Great ROI and learning
- Ultimately, more effective and efficient media strategies and plans
Flock works as part of your team, as coach and facilitator