London, UK & Stamford, CT— 7th April 2014
Today, Flock Associates Ltd and MLA Consulting LLC are excited to announce the formation of a strategic partnership between the two companies starting this month, offering their combined Integrated Marketing Communication (IMC) and Marketing Integration services and solutions to clients worldwide.
Combined strength and benefits:
Both Flock and MLA were formed in early 2013, and both were born out of the recognition that marketers today understand the need for change in their approach to marketing but struggle to embed Integrated Marketing Communication (IMC) as the most effective solution to their marketing process and organization.
Over the last 12 months, both companies have successfully worked with marketers and marketing procurement to help them deliver pragmatic solutions to their IMC challenges. Projects have included mapping out a full Integrated Marketing Communications approach for several companies across various industries, developing IMC briefings and implementation plans for Global brands, integrating all aspects of Social Media into the overall marketing approach, and realigning agency resources to optimize the IMC process at a client, and many other projects.
The new partnership will now offer even broader geographic and experience coverage for clients worldwide, with access points in the UK and the United States. The practitioners of both companies bring a formidable amount of relevant marketing experience to the table, having worked in senior roles around the world on both the agency and client side.
Said Simon Francis, Flock Associates Ltd. CEO: “We are delighted to be able to work with Maarten and benefit from his global marketing integration skill, experience, and his knowledge of the United States Marketing Ecosystem is invaluable for our existing and new clients.”
Maarten Albarda, Founder of MLA Consulting LLC said: “I am excited about the partnership with the Flock team. We share the same values and principles and have similar global experience and perspective which we will now be able to offer clients worldwide.”
Flock and MLA will combine forces on some exciting future client projects. Both companies will continue to do business as individual entities, joining forces on client projects that require their unique combined scope.
FOR MORE INFORMATION, PLEASE CONTACT:
+1 347 371 3048
You can also buy Maarten’s book, Z.E.R.O: Paid Media as the New Marketing Tool, HERE
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