NEW YORK, April 11, 2018 — Flock Associates, the global marketing transformation and consulting firm, today announced it´s US market expansion and operations with the appointment of Mitchell Caplan as Managing Director. The appointment comes as Flock continues to grow its US presence in the US, which at this time includes clients such as McDonald´s, Campbell´s, Ford, Johnson&Johnson and T-Mobile.
Caplan comes to Flock Associates with deep expertise as a long-time entrepreneur and marketer, having most recently worked at RAPP, a global Direct, Data, and Digital agency where he held the role of Chief Growth Officer.
“Flock goes from strength to strength as we deliver on our promise to transform world leading marketing companies. I’m delighted that Mitch has joined us for the next leg of the journey. His wisdom, professionalism and proven abilities are just what our clients need as they contemplate changing the game and winning in a new war of marketing.” Said Simon Francis, CEO at Flock Associates.
Prior to joining Flock Associates, Caplan’s 25 years’ experience spanned roles including CMO of IBT Media, CMO of Young and Rubicam/WPP, and CMO of McCann Erickson, New York. While at Y&R Caplan led WPP’s global relationship with Dell, and sat on the Y&R Brands Executive Board. Caplan has also worked with several start ups as an advisor, and served on the AOL Ventures Advisory Board.
“As the marketing landscape evolves at a frantic pace, I am delighted to be joining Flock Associates.” Caplan said. “To be able to use my experience to help marketers transform how they deliver for their brands is exciting and a great opportunity. Flock has built a terrific business in just five short years, and I look forward to helping them expand in the US market.”
You can find out more about Mitchell on our team pages here.