[London, United Kingdom, August 27th] Flock Associates appoints Bijan White as Global Connections & Media Director to lead the media discipline.
Flock Associates, the global marketing transformation and consulting firm, today announced its media team expansion with the appointment of Bijan White as Global Connections & Media Director. He has experience on both the client side for a global Telco and with media agencies on super-brands such as McDonald’s, L’Oréal and Fiat Chrysler Automobiles. Bijan has held agency Board positions in the UK and in Denmark plus EMEA regional posts with GroupM for Programmatic media. The appointment comes as Flock continues to grow its global presence supporting clients such as EY, Dubai, McDonalds, Campbell’s, Ford, Kellogg’s, JDE, Toyota/Lexus, Walmart, Sage.
“Media is one of our clients largest areas of marketing expenditure, and it has been and will be subject to the greatest of transformations via the smart use of technology and data. We’ve brought Bijan to the Flock to focus our efforts in this exciting area” said Simon Francis, CEO at Flock Associates.
Prior to joining Flock Associates, White’s 25 years’ experience spanned roles including Chief Digital Officer EMEA at Maxus. While at Veon, White delivered global Marketing and Media strategy, launching a transformative multi-market Mobile app within an in-house team for the global telco conglomerate.
“Having worked on both the client-side for a brand investing in global digital transformation to unlock customer data in the telco-technology sector and in Media agencies, the organizational conundrum of in-housing Marketing automation and Ad Tech versus outsourcing is an absorbing subject. It’s a moving spectrum of commercial opportunities and business outcomes that impacts on all players; media and creative agencies, clients, publishers plus technology vendors with no one-size-fits-all.” White said. “With omnichannel customer behaviors’ the norm, and as we strive for a single customer view for mass personalization, protagonists must be nimble to achieve an equilibrium of resources. Friction exists in the industry as a whole, which is enormously exciting to get right on a case-by-case basis. This is the space where rewards are high for those who get it right.”
Flock Associates is founded by world class global marketing leaders who design marketing transformation solutions. We gain alignment, save time and money and create simpler, more effective marketing organisations and plans. Our purpose is to support, inspire and transform the lives of marketers.
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