Our Team
We work as a Flock and celebrate our diversity of experience, style, and personality. Our ways of working are inclusive bringing the best from our experienced team.
- All
- APAC
- EMEA
- UK
- USA
Estigia Cruz
Client Account Manager
Estigia graduated from New York State University at Oswego with a Bachelor of Science in Marketing and has a Graphic Design certificate from Baruch College.
Prior to joining Flock, Estigia began her career at The Leading Hotels of the World, a collection of over 400 luxury hotels. In her role, she managed the office of the CMO and VP of Digital Product Development & Marketing. She led several projects, such as digital design products, supporting B2B and B2C marketing strategy, planning and supporting the execution of brand events, including event communications, creation and design of presentations and materials.
When not at the office she is traveling and experiencing new destinations and cultures. She also loves spending time with friends and family, is a savvy dancer, ice cream lover, fluent in Spanish and enjoys perfecting cooking recipes.
Ifeanyi Lefeuvre
Marketing executive
I am a young graduate from McGill University in Canada where I obtained a bachelor’s degree with a double major in International Development, Sociology as well as a minor in Economics.
I have experience in Marketing, Sales and Project management acquired in the UK, France and Canada.
Having a multicultural background (Nigerian, Senegalese, French and English) has facilitated my understanding and discernment of people’s diverse perspectives. I believe this cultural diversity is why I love to travel so much and what over the years has allowed me to adapt to new environments so comfortably.
In my spare time I have been known to shop till I drop but that was a past life haha! But now I enjoy the simple things in life like a cheeky glass of Pinot Grigio.
Yahya Abu
Marketing Data Analyst
I am an enthusiastic analyst with a passion to tell stories through data visualisation and statistical techniques. I have spent the last 5 years widening my knowledge within the data field, undertaking data science internships, running individual projects in my spare time (i.e predicting the likelihood of patients turning up to a doctors appointment), and using econometrics to quantify the contribution of different variables to a given KPI. I am keen to continue learning and sharing my knowledge to help businesses turn messy data, into actionable insight.
In my spare time, I enjoy travelling, spending time with friends and family – and strive to have regular catchups with them all.
Kristina Huddart
Consultant
Kristina Huddart is an independent DAM consultant who helps brands and cultural heritage organizations to find, implement and make the most of their digital asset management (DAM) practices.
Kristina has over 9 years of experience in the DAM industry working on the client-side across industries including finance, startup, charity, cultural heritage, energy, retail and eCommerce, and events sectors. Kristina is also a thought leader, author, speaker and educator.
Kristina specialises in building strong, successful DAM operations with the right combination of people, process, data, and technology. She provides services to organizations including:
– selecting and implementing DAM systems
– building DAM practices including metadata and taxonomy design, governance structures, data migration, and more
– leading change management and user adoption of DAM and surrounding Marketing Technologies
– supporting companies with evaluating and optimizing their existing DAM operations
Lisa Lucas
Media Consultant
Lisa has worked in strategic marketing and media in the commercial and non-profit sectors across local and global roles in the US, UK and the Netherlands.
With a background in marketing and content development, she’s led client teams across media strategy, planning and buying and worked on various brand global transformation projects agency-side. Experienced with econometrics, digital strategy, digital in-housing, partnerships and global governance, she’s passionate about effective, purpose-led marketing that is outcome focused.
Halima Kalim
Project Manager
Halima is a Project Manager at Flock, supporting our client projects as well as Flock’s internal operations and processes.
With 5 years of experience in marketing, Halima has experience a senior marketing executive at Flock, working with clients to transform their marketing with clients such as Shell, Mazda and Nomad. Halima also has experience as an Account Manager at a CRM SaaS firm working with clients in the luxury hospitality industry to deliver email, social and loyalty campaigns using a single customer view.
Rupert Simonds-Gooding
Senior Consultant
Rupert is passionate about making seemingly complex things work smoothly and efficiently. He offers a wealth of experience in auditing, assessing and ultimately improving Marketing processes.
He has spent most of his career in leading creative agencies and was M&C Saatchi Group Creative Services Director until 2015; whilst at the agency he was also Chairman of the IPA Creative Services Group from 2008-2011.
Since leaving the agency his time has been spent as a Marketing Operations Consultant with both agencies and clients alike, across multiple business sectors both in the UK and Ireland.
During his career he has worked with multiple brands, both locally and globally, including HSBC, Three Ireland, Hewlett Packard and BBC World Service in recent years.
In his free time Rupert is passionate about sport, both as a competitor and spectator. He also can often be found fishing or swimming in the sea, rivers and lakes in South West Ireland when he is not working.
Lucy Scudder
Insights & Data Analytics Lead
Lucy’s focus is on data analytics and she works across a range of consultancy projects at Flock, including procurement, pitch management, marketing capabilities and performance assessments. With previous Flock clients including Mazda, McCormick, ASDA Walmart, Travelopia, Duracell and more.
Prior to Flock Lucy worked in marketing and agency environments, most recently leading analytics for a media agency where she drove a successful data and analytics practice working with pharmaceutical clients including GlaxoSmithKline, Novartis, Sanofi, Reckitt Benckiser, Lilly and Actelion.
Nick Bonney
Senior Consultant
Nick started Deep Blue Thinking in 2018, having previously led ABA Research as Managing Director.
Nick has over 25 years experience in the research industry and brings a unique client side perspective having led the insight function at Orange, M&S, EE and The National Lottery. Nick was made a Fellow of the Market Research Society in 2018.
Deep Blue Thinking have just been nominated for the MRS Independent Consultant Award for the second time in three years.
Nicole Afflick
Marketing Executive
Nicole graduated with a 1st class degree in Marketing Management in 2016, she then spent a year learning Spanish in Barcelona. Since then Nicole has worked in an in-house marketing team involved in every aspect of marketing, from strategy, video, design, content, app design, SEO and all the good stuff in between. Nicole is particularly interested in the psychology of marketing, the way a brand can connect with it’s audience through various mediums. Seeing strategy and creativity collaborate, makes her tick!
Nicole is a pretty typical millennial. Her time is consumed with Netflix, eating at cool restaurants and the not so occasional red wine (Shiraz most likely). She’s from a little city in the North of England, called Preston.
Iain Lewis
Marketing Executive
Iain is a recent graduate from Exeter University where he studied joint honours in Economics and Philosophy. His undergraduate degree gave him knowledge and skills in business and quantitative aspects, as well as, articulation skills both written and spoken.
He is a marketing executive at Flock and is loving the nature of the work as it provides him with exposure to fantastic clients and stimulating work where he can use his skills and learn many more!
For client projects Iain performs project management, industry research, data analysis, and deck creation. His main focus has been on project managing global pitch processes and marketing operations processes & model audit and recommendations.
In his free time he enjoys running, watching Liverpool play football, and sampling the bars and restaurants around London!
Kerry O’Callaghan
Project Manager
Corporate Brand & Marketing Consultant with 25+ years in global FTSE 100. Board level and NED experience. Expert in the WHY, WHAT and HOW of building a corporate brand
25+ year highly successful marketing career at GSK, working through all levels of brand management to running global behaviour change brands on weight loss and smoking control.
Spent last 8 years creating and leading the Corporate Reputation and Brand team, giving me first-hand experience of ‘selling’ the corporate brand through the organisation, overseeing complex global implementation and really importantly keeping it relevant and vibrant over the years.
I work across all aspects of building a corporate brand : CLARIFY – what company stands for UNIFY- employees around it AMPLIFY – externally, via campaigns and commercial / charitable partnerships