Flock have developed a simple audience assessment tool that provides core information about how to shape your personas. You provide us with audience data and Flock will do the rest. We can unearth key insights about what devices they use, their favoured media channels, websites sites and insights on how to engage with them in order to change their behaviour. This core information helps us identify the gaps in message delivery and provides the foundations for a strategy that will bridge this gap. Flock have work with a number of large brands such as Shell, Asda, Toyota and Sega in helping shape core data that informs key audience personas.
To deliver a truly customer centric strategy and agency ecosystem it is essential that you have the relevant audience information to inform your actions. Without it, we are breaking one of the fundamentals of marketing best practice by not knowing enough about our audiences.
Contact us to learn how we can help you.