Jaideep Prabhu is Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge’s Judge Business School. Jaideep is a member of the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Management Studies, and a member of the senior advisory board of the European Journal of Marketing.
He has consulted with or taught executives from ABN Amro, Barclays, Bertelsmann, BP, BT, the UK’s Department of Trade and Industry, EDS, IBM, ING Bank, KPMG, the NHS, Nokia, Philips, Roche, Shell, Vodafone and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US. He has been interviewed by or has had his work profiled on BBC News 24, BBC Radio 4, Bloomberg, The Economist, The New York Times, MIT Sloan Management Review, BusinessWeek,US News & World Report, The Financial Times, Le Monde, The Times, The Times of India, The Economic Times and elsewhere. Prior to his current position, Jaideep Prabhu held positions at Imperial College London, Tilburg University (the Netherlands) and UCLA. He has a PhD from USC and a BTech from IIT Delhi.