Jo has worked in strategic, commercial, product development and client leadership roles across comms planning and media agencies as well as at a media brand in both local market and international roles. From an initial background in insight and analytics, she developed to focus more on media planning and then full communications planning. She has led strategic services, multi-national pitches as well as media teams across multiple markets. Throughout her career she has worked closely with clients at multiple brands undergoing their own rapid marketing transformation, across a range of sectors.
Jo has also been guest lecturing at London College of Communications, UAL for the last three years and is a Board Trustee at the Museum of Brands, combining her personal love for history with her passion for the marketing industry.