John began his career at Dorland Advertising as Media Planner/Buyer in 1979, spending 13 years in full service Agencies with the last 8 years at McCann Erickson as a Media Group Director on the board of the Agency working on accounts Black & Decker, Esso, NS&I, Cathay Pacific and Martini.
He then joined the Sales Department of Sky Television. At Sky he was responsible for a Sales Group selling to major media buying agencies and managing the sales for the launch of Nickelodeon – a joint venture between Sky and Viacom. That role developed into acting as the Commercial Director for Nickelodeon. In mid 1995 he was appointed as the launch Deputy Managing Director of the Paramount Comedy Channel (now Comedy Central), he was made MD in April 1996. He managed all aspects of the channel for the first six years of its existence and led the team that launched and managed Paramount Comedy Espana achieving profitability for both channels during his tenure. After spending a year on gardening leave, i.e. fishing all over the world, he was engaged as a consultant to set up an online gambling operation for Harrah’s Entertainment. Since that time he has consulted for major media companies and advertisers in the UK and Europe. Media companies such as Viacom, News International and IPC Media (Time Inc.) and advertisers such as Unilever, Associated British Foods, Eurostar and IKEA helping with such things as structure, system builds, transformation and pitch management. When not at work enjoys being tormented by Everton, Somerset and Bath, fly fishing and French builders.